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Why I Started A Campaign Embracing The Holiday Suck

Vivian Nunez
3 min readDec 10, 2020

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Instagram Vivian Nunez — Artwork: Clarice Cho

The first time I noticed that “my holidays” were different from “the holidays” or “their holidays” was May 2003. It was my first Mother’s Day without my mom. In class, we were given the assignment to create Mother’s Day cards to give our moms that weekend. My mom’s death was fresh, she’d been gone 4 months at that point, and saying, “Hey, I don’t think I can do that,” didn’t fit into my 10-year-old lexicon, so I did it.

I used construction paper to create a Mother’s Day card for a mom I still wasn’t used to referencing in the past tense.

I forced myself to fit into the mold of what “the holidays” were supposed to be because I didn’t think I could say no to that and yes to something else.

Last year, during the winter holiday season I launched #MyHolidays — an Instagram campaign to offer an alternative for those who struggle during this season. Whether you’re navigating an eating disorder, triggered by emails with gift guides for a parent you can’t shop for anymore because they’ve died, or navigating any other corner of your mental health, I wanted you to feel seen.

I wanted to feel seen.

So often we turn to Instagram to play the comparison game and no season sets us up more for that kind of self-punishment than the winter holiday season. It’s one holiday…

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Vivian Nunez
Vivian Nunez

Written by Vivian Nunez

Your creativity + mental wellness accountability partner. https://www.instagram.com/vivnunez/

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